Subscription Page

A period and ovulation tracking app that’s accessible to a diverse community of users, taking into account gender, age, race, ethnicity, accessibility, education, country of origin, socioeconomic status, and all the other aspects of an individual's background. Clue is currently available in 15 languages and has 12 million monthly active users.

Role: UX Writer

Challenge: Motivate users to subscribe.

Solution: Rewrote the subscription page based on the new offer, with two different billing options side-by-side. Reiterated the primary selling point for Clue - using data ethically.